Accepting Credit Cards Payments For Offline Businesses

Any smart business owner knows that accepting credit cards as a payment option will dramatically increase revenues. Not only do credit cards offer customers the convenience and ease of not having to carry around cash or checks, it lends a sense of professionalism to your establishment as well. The process of applying to become a credit card merchant can be a bit confusing and frustrating, so let's take a look at how it all works. The Credit Card Account The credit card account that you will use is called a merchant account. These accounts are different from a regular business checking account in that they are accounts that have been secured through a bank that offers credit card processing. This account enables you to process your credit card transactions through their banking establishment. This is a safe and secure process which provides both you and the buyer security and protection from the beginning of the transaction right through to the end. Since most of the merchant accounts are offered by a third party vendor, you are not obligated to use any specific bank or institution. You are free to choose the one that offers the options that will work best for you and your company. What you do need to pay attention to are the fees. These fees will come in three different forms. First, the initial setup fee (pretty self-explanatory), moving on to the percentage fee (the provider will take a percentage of each transaction based on amount of sale), and then ending with the monthly service fee. Read the fine print of any contract before signing it. Pay attention to all three fee categories, not just one. Also, look for contract obligations. Some providers will offer you great deals but will want you to sign on with them for a long period of time. You need to be aware of what, if any, penalties will be charged for getting out of the contract if things don't work out. How Do I Actually Get Paid Obviously, this is pretty important. If a customer has used a credit card, no money has actually changed hands. Since more and more customers are now using credit cards, how that money gets into your account and how fast has become vitally important. Any of the reputable merchant account providers will provide the business owner with payment into their account within the first 24 to 48 hours of the initial transaction. Whether that customer has a balance on that card is not a concern of yours. The bank will pay you anyway. If the customer disputes the said transaction, the bank is usually under no obligation to pay the business owner, especially if that dispute has been deemed acceptable. If a business owner has a high number of legitimacy claims against them, the provider may just drop them. The majority of the time, though, things go as planned and the money shows up in your account within a day or two.

Accepting credit cards-Explained

"You have permission to pub-2403258503801684lish this article electronically or in print, free of charge, as long as the by lines are included and all links remain active. A courtesy copy of your pub-2403258503801684lication would be appreciated." Email notice of intent to pub-2403258503801684lish is greatly appreciated but not Required: chris_dorning@yahoo.com Accepting credit cards-Explained Firstly let me point out that it is very difficult, to compete in a highly competitive market without being able to accept credit cards as payment from your customers. Most people who buy online use their credit cards to pay. To accept credit cards you need to be accredit merchant. There is a big misconception that becoming a “merchant” is a lengthy and expensive process that takes months to complete. This is not the case anymore, there are now many agencies on th enet who are more than happy to give you “merchant” status. What follows is step-by-step guide to finding and setting up your merchant account. Firstly, deciding which company you want to use. You obviously want an agency which is reputable, has been around for a few years at least, and one which offers monthly direct payment straight into your bank account. These, may sound like obvious requirements but believe it or not most credit agencies still pay their customers through cheques. Now I don’t know about you but if I have a really good month, I definitely do not want all my money being sent insecurely through he very questionable postal service. Not to mention the fact that you will wait at least 1 week to receive your money.

1st Steps To A Merchant Account

It's a fact that traders who are in a position to accept credit cards from their customers can expect to make more sales than those who only accept cash transactions. According to "Jumping Through the Merchant Account Hoops" by Khera Communications, the average credit card transaction is $40, compared to just $9 for cash sales. So, by not accepting credit cards you put yourself at a huge business disadvantage compared to your competition. It may also surprise you to learn that credit card transactions can cost your business less in transaction charges. A case study by Coopers & Lybrand found that it costs, on average, 2.7% to process a credit card transaction as compared to 4.8% for cash and 4.0% for checks. The reason for this perhaps surprising statistic is that cash and cheques require more handling by financial institution staff whereas credit cards tend to be processed electronically for the most part these days. To offer a credit card payment facility to your customers you need to set up a merchant account. Typically you will also need to have equipment installed to accept the payments. If you wish to accept credit cards Online you will also need to sign up with a payment gateway such as CyberCash or VirtualNet to allow for instant authorizations over the Internet. The provider of your business bank account should be your first port of call for a merchant account, but if you're looking to provide an Online credit card payment service to your customers, it's important that you make sure that any merchant account provider can demonstrate a track record with accepting Online payments. Applying for and being accepted for a merchant account can take anything from a couple of days to a couple of weeks or more. Your chances of being approved relate directly to your already-existing business track record. That's why your own business bank is a good first option, because they know you and your business better than anyone else. How much can you expect to pay? The cost of a merchant account can vary enormously mainly based on the perceived risk associated with the business applying for the facility and the area of business they are involved in. Typically you can expect start up costs to be in the $190 - $300 range with processing fees on individual transactions from around 2% variable depending on sales volume. The more business you're going to be putting through your merchant account, the more you'll be in a position to negotiate with your merchant account provider.